L.P: Deconstruction of a Digipak

Genre

Disclosure are two brothers who create electronic dance music, and DJ and sing together, a lot of their songs feature other famous artists for example their single 'White Noise' which features Alunageorge another dance duo.

Media Language

Their colour scheme focuses around a bright orange, which catches the eye as it's vibrant. The writing is monochrome, which is very simplistic and therefore it stands out on the background, the writing is white and the title of the artist is black to make a separation between them - highlighting that the artist is the most important. The font is squared, almost robotic reflecting electronic dance music, it is echoed on all of their titles such as their singles e.g. F for you. The CD itself has this orange colour which appears on the front cover, creating a link and also the monochrome writing allowing it to stand out against the orange.

The picture on the background is of two little boys, who could be portrayed as imitating the disclosure brothers when they are younger, as they have similar hair ect. The picture follows the rule of thirds as they are on either side and do not appear in the centre. On their faces are animated faces, which have become Disclosures identity as they have frequently used this effect, in their videos ect. We want to imitate this in our music video, therefore this is a huge inspiration for our digipak as well.

The iconic signs in this album work are the animated faces which take away the children's identity, creating a mysterious effect and acts as the bands visual signifier. Another iconic sign is the colour scheme, and the old 'record' effect they have over the cover, white fuzzy lines can be seen. This picture juxtaposes the text, allowing it to be very bold. However this cover is unconventional in the fact that it doesn't give the product an endowed mythical meaning in other words not showing masculinity or rebellion ect. Even so, the costume on the children is very trendy giving the album an indexical sign, adding a social significance to the product.

This digipak doesn't have any quotations or emotive language, the only text on the front cover is the album name and artist name, which is presented in a large font and the back cover only shows the names of the songs plus the art its that feature in some of these songs.


Representation

The artist isn't present in the front cover of this album, therefore it doesn't follow Goodwin's theory of voyeurism, however,  the little boys could represent the Disclosure brothers therefore their is a subtle message of the band members. A meta-narrative can still be established through the visuals, this repeated iconography could therefore be the animated faces as they create a cohesive band image.

The star persona Disclosure embody is one of creativity and talent, as the animation is an original idea which allowed the group to be identified. If the Disclosure brothers are shown, they are often shown with this animated face over their face, allowing them to present and absent for the consumer which is based upon one of Dyer's paradoxes. This image Disclosure has created is incoherent therefore the audience strive to 'complete' and make sense of their image. The fans will therefore want to continue consuming the star so that they can understand more and more about them, by not having the artists on the from cover of the album it allows this process to happen.

Institution and audience

This CD can be consumed in shops such as HMV and also online, it can be ordered on websites such as Amazon and eBay and also listened to/brought on iTunes and Spotify. Their record label is Moshi Moshi Records which are a small London- based record label who have released music by bands such as Florence and the Machines. They have a large amount of funding for their music videos which are available on YouTube and Vevo and marketing, therefore can be consumed very easily by audiences, this is evident as all of their marketing strategies are very professional, and they have put a lot of money into their live tours.