L.P: Conceptual video analysis

Bombay Bicycle Club- Carry Me

This video was also created as an interactive video- http://www.carryme.tv/ , where the audience could actual interact with the video and move the dancers into different positions ect, it was made to be an online experience that engages with audiences on a completely different level. It was inspired by Eadweard Muybridge and his theme of movement in his art and photography. The band members created something that was very reminiscent of Muybridge's work. they used Orbital video to create the effect which allowed people to move between the many shots. In production they used a stand alone 7D which was hooked up to a laptop in which they had a piece of software called dragon frame which is stock motion so they could create stills and see the animation in real time.


Semiotics

Bombay Bicycle Club have a running theme through their albums which includes body parts and organs and humans, therefore this video really focuses on this. Non-verbal language conveys the human body as they have ballet dancers throughout the video. These dancers have animations drawn over them, for example at 0.27 seconds a man is dancing and he has a skeleton illustrated over his body whilst he is dancing. Also there are shots where the women dancer is stretching back and showing how flexible she is, for example at 2.03 seconds she is really stretching backwards in an almost inhumane way. Bombay Bicycle Club's art work is inspired by Muybridge's work, especially in their most recent album 'So long, see you tomorrow' which features man waking through different parts of the day as the album artwork. They also created single artwork for 'Carry Me' itself which features animations of two torsos hugging each other, this portrays the music video as the dancers are shown embracing each other during the video, at 3.09 seconds. Overall they linked all the artwork together  "We thought this kind of ties in with the theme of loops there's a lot of cycle in the lyrics and the lyrical themes. It just worked." says the vocalist Jack Steadman, "We started to base our artwork on animation. The front cover itself can be animated if you spin it around. It was only natural that we were going to try to incorporate it into our live shows." They used all this new updated artwork in their live performances, for example their show in Brixton which can be watched on their website http://bombaybicycleclubmusic.com/ and features all of their lighting and the audience really enjoying themselves. They believed that we are at an age now where the audience will film a lot of their set on their mobile phones, and then share these videos on social networking sites. They therefore used this as a advertising opportunity to make their set as amazing as possible to attract more of an audience, they will then pump more money into tour visuals because it's what makes the band money. Anna Ginsburg and Adam Young were the artists behind all this art work and they created a series of hand-drawn looping images for 12 tracks on Bombay Bicycle Club's new album.

Bombay Bicycle Club's previous albums have followed similar trends, but much less of a show. For example 'A Different Kind of Fix' features two animations of faces looking at each other, the organs inside these faces have been drawn with patterns and colours. They then carried on this theme in their tour for this album, by placing two large heads with this art work inside either side of the stage whilst they played live shows. Bombay Bicycle Club always have very recognisable themes and they also carry o this theme on products such as t-shirts.