A.M: Questionnaire Reflection

What is your interpretation of the lyrics?

A man is trying to get a girl however he believes that he isn't good enough for her.                                            

- He doesn't seem good enough for her

- someone who feels they are not good enough, they are gold but gold is worthless compared to a diamond, used to pay for diamonds etc.  

the person it's about doesn't feel like they're enough, they feel worth less than other people and everything's moving too fast for them and they feel overwhelmed by it

This is an open question and allowed are audience to respond as they pleased and didn't restrict any of there opinions. This meant that we recieved a lot of helpful information and thoughts. As well it shows a clear and strong trend as the answers had no restrictions.

These are a few of the responses which we recieved from this question. The overall way that our target audience interpreted the lyrics was that a character wasn't good enough and usually this was related to the fact a male wasn't good enough for a particular girl. From these answers we are able to compare our interpretation of the lyrics to ours. Us as a group all interpreted the lyrics as a male who felt worthless. However we wanted our video to hve repeatability. We did this by interpreting the lyrics in a more indepth and unique way.    Reference actual lyrics
We decided to portray the main character to have the disorder bi-polar, therefore through out the video our character will have elevated moods and low moods which will reflect his self worth growing and lowering. By having a unique interpretation of the lyrics it will make our audience want to consume the video and figure out the message.

Also another trend in the responses is that they thought that 'gold' was worthless. And that the main character was related to the worthlessness. This is why we are including gold face paint and glitter and a gold bracelet prop on our main character to represent that he can feel worthless and 'not enough' '

Do you associate dance tracks with...?

Narrative video (a story line)	37.21% 16
– Performance video (a singer and instruments)	11.63% 5
– Conceptual video (symbolic images)	69.77% 30

This question allowed us to see what an audience usually expected a dance track music video to be structured and formed like. The general trend was that most of our audience expected a conceptual video with some narrative and a little performance. We are conforming to these trends. Our video has a very clear concept which is heavily featured through out the video. 'Gold is not enough' is te concept and the gold props and make up represent this. We also have a narrative aspect as our main character is being visually shown thinking about his different moods and memory's he has had while he is on the rooftop. His emotions are shown to be changing in a cycle. Finally put performance aspect of the video is our main character miming the lyrics of the song. This is to make it clear that he is connected to the song . Also dancing will be featured through out as this is obviously very conventional for dance tracks.

What videos can you think of that include stop motion?

This question was important to find out whether our audience were knowledgable and enjoyed stop motion. The general response was that either they didn't know what stop motion was or that they enjoyed it. If we were able to re do the questionnaire we should have explained what stop motion was so that we could have collected more useful data.
These are some of the videos which our audience mentioned . This information has allowed us to heavily consider using stop motion and move our editing techniques forward.